Friday, March 12, 2010
Sponsored Post: Ebuzzing gets you through the ad buyer's door
If you are hoping your blog will bring in a little extra income by way of that ugly word monetisation, selling advertising is one way to go about it. But it's hard for us mere mortals to get access to the people who are actually willing to pay up.
Ebuzzing is a platform that has just launched in the UK. It gives bloggers an 'in' with big business advertisers who are keen to promote on blogs. The promotion takes the form of blog posts -- clearly marked 'sponsored' -- and videos both in dedicated players and in banners (again, marked with the name of the advertiser).
Here's a video campaign in a banner -- the set-up appears similar to Adsense, and it seems as if it might be a good alternative.
It's free to register on ebuzzing.com -- it took me minutes (I had my stats handy, though), and 3BT was approved within the hour.
You then sign up for a campaign that appeals, read the brief and write a post. Your text is looked over by Ebuzzing and once approved, you can make it live.
Now to the big question -- money. Looking down the list of campaigns I've been offered: most seem to pay €40 for a short post, and I'm getting a bit more for this one. This strikes me as better than a poke in the eye.
Ebuzzing lists some big names among its clients: Coca-Cola, Intel, MTV, MasterCard, Toyota, Electronic Arts, Ubisoft, eBay, Canon, Diesel, Warner Bros and Philips. If these guys have got money spend on blog advertising, I'm willing to earn it -- what about you?